My big night: Alex Gerrard looked glamourous in her asymmetrical black dress as she launches her new fashion range with Forever Unique at the Circle Club in ManchesterSince leaping to fame as the girlfriend - and now wife - of England footballer Steven Gerrard eight years ago, Alex Gerrard has hit plenty of fashions highs and lows.
But as she launched her own clothing range in Manchester last night, no doubt the 27-year-old is hoping she manages to stay on the right side of the style critics.
Following in the footsteps of fellow WAG Coleen Rooney, Mrs Gerrard has teamed up with high street brand Forever Unique to create a 16-piece collection.
As she launched the range with a fashion show at the Barton Arcade and after-party at the Circle Club last night, the mother-of-two called on her fellow WAGs and northern soap stars to make it a night to remember.
Mrs Gerrard wore one of the more expensive items from her new collection, the £190 Aisha terylene dress.
Representing the WAG contigent was Emile Heskey's fiancee Chantelle Tagoe, Stephen Ireland's girlfriend Jessica Lawlor, Wes Brown's wife Leanne and Hollyoaks actress Sheree Murphy - wife of Galatasaray player Harry Kewell.
There were plenty of TV stars too with actresses from Coronation Street, Hollyoaks and Emmerdale all being represented.
Away from the cobbles: Coronation Street co-stars Michelle Keegan (left) and Brooke Vincent got glammed up for the nightLeading the soap stars was pin-up Michelle Keegan in a black mini-dress and gold waistcoat and her Coronation Street co-star Brooke Vincent in a blue dress with Flamenco sleeves.
Also from Corrie was Debbie Rush, whose glam appearance in a lace dress from a far-cry from her dowdy housewife character Anna Windass, and Vicky Binns, who played Molly Dobbs.
While it was Alex's big night, Hollyoaks actor Kieron Richardson got plenty of attention as he marked his first night out since he 'came out' as gay on This Morning on Wednesday.
The 24-year-old actor, who came third in Dancing On Ice earlier this year, admitted he had told his friends and family about his sexuality four years ago, but decided to go public when he learned his Hollyoaks character Ste would be having a homosexual experience.
From Chester to Manchester: (L-R) Hollyoaks stars Leah Hackett, Claire Cooper and Kelly-Marie Stewart, who suffers from Guillain¿Barré syndrome, which causes weakness in the legs
Making an entrance: (L-R) Hollyoaks co-stars Saira Choudhry and Kieron Richardson - who came out on TV this week - and former Coronation Street actress Lucy-Jo HudsonRichardson was joined by past and present Hollyoaks co-stars Claire Cooper (Jacqui McQueen), Saira Choudry (Anita Roy), Kelly-Marie Stewart (Hayley Ramsay) - who suffers from Guillain–Barré syndrome - and Leah Hackett (Tina McQueen).
Cooper and Hackett - who left the soap two years ago - already co-own their own fashion business, a clothing rental company called The Closet with their co-star Jennifer Metcalfe.
Gerrard's new autumn/winter 2010 collection is split into two parts- Alex Glam and Alex Rock - to reflect her different dress senses - and range in price from £30 to £245.
Here come the WAGS: Emile Heskey's fiancee Chantelle Tagoe, Stephen Ireland's girlfriend Jessica Lawlor, Wes Brown's wife Leanne and Hollyoaks actress Sheree Murphy - wife of Galatasaray player Harry KewellWhile her Glam collection features more animal-print and sequins, her Rock counterpart includes military-themed clothing and skull designs.
Speaking about her range, she said: 'I’ve got quite a lot of classic pieces that I tend to accessorise to make them more edgy.
'When I was putting the collection together I sat down with the design team at the very beginning and chose fabrics, key shapes and trends. The team were brilliant to work with and allowed me to be as creative as I wanted.'
Forever Unique by Alex Gerrard is available from www.foreverunique.co.uk
Fashion fans: (L-R) Coronation Street co-stars Vicky Binns (Molly Dobbs) and Debbie Rush (Anna Windass) and X Factor 2004 contestant Rowetta
Glam or rock? Mrs Gerrard's collection reflects her two different styles of dressing. (L-R) A £270 Mongolian sheep fur gilet, a £175 monochrome panelled dress and £150 asymmetrical terylene dress source: dailymail
